Between craft, smaller-batch beer, and more commercially-known brands, the beer marketplace is a crowded one. What makes consumers choose one product over another on the same shelf?
Great packaging plays a pivotal role in influencing consumers’ buying decisions. There are no salespeople on the shelf to sell your product, so your package design needs to do all the talking. A product's packaging may be the first time a customer interacts with your business, so it needs to catch a potential customer’s eye and stand out above the rest.
In episode 9 of Building A Brand, the design team at Blind take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer in the tasting room, in a local Rancho Cucamonga bar, or at a live event. With Josh and Crysten looking to move their product into retail, they'll need packaging that translates the quality, craftsmanship, and love they put into everything they do.
The key to a good creative brief is to clearly articulate
How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the difference. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience.
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