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Episode 9

Designing A Beautiful Beer Can

Matthew Encina

Executive Producer
Ben Burns

Writer & Voice Over
Stewart Schuster

Stewart Schuster, Kevin Ramlal, Jon Pham

Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely

Music by
Epidemic Sound

How do you stand out on retail shelves amongst so many other options?

Between craft, smaller-batch beer, and more commercially-known brands, the beer marketplace is a crowded one. What makes consumers choose one product over another on the same shelf?

Great packaging plays a pivotal role in influencing consumers’ buying decisions. There are no salespeople on the shelf to sell your product, so your package design needs to do all the talking. A product's packaging may be the first time a customer interacts with your business, so it needs to catch a potential customer’s eye and stand out above the rest.

In episode 9 of Building A Brand, the design team at Blind take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer in the tasting room, in a local Rancho Cucamonga bar, or at a live event. With Josh and Crysten looking to move their product into retail, they'll need packaging that translates the quality, craftsmanship, and love they put into everything they do.

what is a creative brief?

The key to a good creative brief is to clearly articulate

  • The project goals and success metrics
  • Highlight the key insights from the discovery session
  • The intended user or customer, and their needs
  • The design challenge and creative parameters to work within
  • The brand's attributes
  • Task assignments for each team member

Bonus Content

Crysten Hamilton Talks About Their Brewery's Community

The Hamilton Story - From Idea To Opening Day

Present your work Beautifully

How you present your work can be the difference between getting someone's attention or getting skipped over. A high-quality mockup can make all the difference. That's why our friends over at Design Cuts created this amazing mockup pack for you, our audience.

webflow Course

If you want a deeper dive into Webflow, check out Ran Segal’s Webflow Masterclass, using our affiliate link. In this course you'll learn how to build a pixel perfect website in hours– not weeks

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