Play Episode

Episode 8

Building A Client Website From Scratch

Matthew Encina

Executive Producer
Ben Burns

Writer & Voice Over
Stewart Schuster

Stewart Schuster, Kevin Ramlal, Jon Pham

Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely

Music by
Epidemic Sound

How do you create a client website from scratch?

A website is one of the most important tools for any business to have. These days, there are plenty of ways to go about building a website from scratch, but coding isn’t exactly everyone’s forte. On top of that, a website needs to give a positive user experience (UX). So how do you build a website with no coding that keeps users engaged?

In episode 8 of Building A Brand, we take you behind the process of building a custom, made-from-scratch website for the Hamilton's. While Hamilton Family Brewery primarily operates out of their taproom, owners Josh and Crysten Hamilton are planning to expand into retail and grow their brand online.

Josh and Crysten need a website that tells their story, educates customers on their beer, and informs visitors of their upcoming events, all while being easy to make changes to.

But here’s the catch: there are no web design gurus on hand. The team at Blind has no in-house developers, so coding skills are scarce. They decide to go with Webflow to develop the new Hamilton website using all of their design skills, and none of the coding.

what is a creative brief?

The key to a good creative brief is to clearly articulate

  • The project goals and success metrics
  • Highlight the key insights from the discovery session
  • The intended user or customer, and their needs
  • The design challenge and creative parameters to work within
  • The brand's attributes
  • Task assignments for each team member

Bonus Content

Matthew And Ben Discuss The Hamilton's Website Feedback


If you're interested in building beautiful websites for you or your clients, without the need of a developer, try out Webflow for FREE, using our affiliate link

webflow Course

If you want a deeper dive into Webflow, check out Ran Segal’s Webflow Masterclass, using our affiliate link. In this course you'll learn how to build a pixel perfect website in hours– not weeks

Want to learn more?

Top 4 Webflow Tips – Building A Brand, Website Tutorial

Wireframe & UX Design in Adobe XD — Web Design Pt 2

What is UX Design? Defining User Experience Design & Explaining the Process

How to Build BEAUTIFUL Websites in HOURS