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Episode 7

When Clients Change Their Mind

Matthew Encina

Executive Producer
Ben Burns

Writer & Voice Over
Stewart Schuster

Stewart Schuster, Kevin Ramlal, Jon Pham

Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely

Music by
Epidemic Sound

How do you deal with client feedback?

Client feedback. Like it or not, it comes with every project. Sometimes clients give positive feedback that keeps the project moving along, while other times they may throw a curveball and change direction at the last minute.

In episode 7 of Building a Brand, the design team at Blind are faced with a challenge. With only one round of revisions left, Josh, owner of Hamilton Family Brewery, shares that he's not too happy with the current direction of the logo. Determined to get it right, the team has one last chance to design something that not only makes the client happy, but also captures the brewery's new identity.

what is a creative brief?

The key to a good creative brief is to clearly articulate

  • The project goals and success metrics
  • Highlight the key insights from the discovery session
  • The intended user or customer, and their needs
  • The design challenge and creative parameters to work within
  • The brand's attributes
  • Task assignments for each team member

Bonus Content

Matthew And Ben Discuss The Hamilton's Initial Logo Feedback

Ben And Matthew Brainstorm A Solution For The Logo

Practical Project Management Course

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Logo Design Course

A logo is visual shorthand for a brand. Every company needs a logo that will help define their brand and every designer needs to have the ability to deliver one.  Take our logo design course and allow Chris to share his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.

Want to learn more?

How To Overcome Client & Sales Objections Without Conflict

How To Present Logo Designs and Identity Projects to Clients

Pricing Design Work & Creativity

Project Management - How to Manage Your Clients