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Episode 4

Developing a Visual Aesthetic

Matthew Encina

Executive Producer
Ben Burns

Writer & Voice Over
Stewart Schuster

Stewart Schuster, Kevin Ramlal, Jon Pham

Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely

Music by
Epidemic Sound

How do you get a creative team on board towards one goal?

How do you define the look of a brand? How do you share visual ideas with your clients? How do you keep everyone in the same direction when you begin the visual design process?

In episode 4 of Building a Brand, Blind's team of designers – Sang Chung, Emily Xie, and Minhye Cho – use what they brought to the creative brief in episode 3 to create Stylescapes. Similar to a mood board or style tile, a stylescape lays out the visual concepts for the brand in a curated collection of images, typography, and textures. This is a crucial step in the branding process as the team turns the insights from the discovery session into a visual direction for the brand. These visual interpretations will help Josh and Crysten make a decision on a new look for the Hamilton Family Brewery brand.

Matthew and Ben will direct the three designers as they refine their stylescapes, and head over to Hamilton Family Brewery to present the final concepts to Josh and Crysten.

What are Stylescapes?

A Stylescape is a collection of highly curated images, design, type specimens, textures, and colors that help to define a visual direction.

These collections are designed to be shared with clients before the visual design phase to ensure buy-in from everyone. This becomes the North Star

for your visual direction to keep your client and team aligned throughout the design process.

Stylescapes help bridge the gap between design thinking and visual design.

Bonus Content

Matthew and Ben Talk About What To Expect When The Present The Stylescapes

The Designers Reveal Who's Stylescape THEY Think Will Be Chosen

Stylescapes™ Course

Remove the guesswork. Focus on good work. Take out Stylescapes course and learn how you can create designs that dazzle clients, eliminate unnecessary revisions and get approval fast.

Want to learn more?


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