Play Episode

Episode 3

The Creative Brief

Matthew Encina

Executive Producer
Ben Burns

Writer & Voice Over
Stewart Schuster

Stewart Schuster, Kevin Ramlal, Jon Pham

Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely

Music by
Epidemic Sound

How do you get a creative team on board towards one goal?

What is a creative brief? How do you clearly communicate ideas from the client to your team? How do you translate strategy into visuals?

In episode 3 of Building a Brand, creative directors Matthew and Ben sit down with the design team at Blind to give them the creative brief for the Hamilton Family Brewery rebrand. The challenge for the creative directors is to translate what they learned in the discovery session with the client into clear, actionable steps for the design team. This will set the foundation for Hamilton Family Brewery's new visual brand identity moving forward.

what is a creative brief?

The key to a good creative brief is to clearly articulate

  • The project goals and success metrics
  • Highlight the key insights from the discovery session
  • The intended user or customer, and their needs
  • The design challenge and creative parameters to work within
  • The brand's attributes
  • Task assignments for each team member

Bonus Content

Ben Explains Breweries To The Designers

Cans vs Bottles

Retro vs Heritage

Visual Vocabulary worksheet

Having a hard time finding the words to describe your work? This free worksheet can help you develop your visual vocabulary so you can speak confidently about your work.

Practical Project Management Course

Do you need help setting up projects, delegating tasks, and managing your team? Take our Practical Project Management course to smooth out client projects and deliver projects on time.

Want to learn more?

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