What is a creative brief? How do you clearly communicate ideas from the client to your team? How do you translate strategy into visuals?
In episode 3 of Building a Brand, creative directors Matthew and Ben sit down with the design team at Blind to give them the creative brief for the Hamilton Family Brewery rebrand. The challenge for the creative directors is to translate what they learned in the discovery session with the client into clear, actionable steps for the design team. This will set the foundation for Hamilton Family Brewery's new visual brand identity moving forward.
The key to a good creative brief is to clearly articulate
Having a hard time finding the words to describe your work? This free worksheet can help you develop your visual vocabulary so you can speak confidently about your work.
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