Director
Matthew Encina
Executive Producer
Ben Burns
Writer & Voice Over
Stewart Schuster
Editors
Stewart Schuster, Kevin Ramlal, Jon Pham
Cinematography
Stewart Schuster, Kevin Ramlal, Jon Pham, Mark Contreras, Ricky Lucas, Jonathan Garcia, Aaron Szekely
Music by
Epidemic Sound
What is a creative brief? How do you clearly communicate ideas from the client to your team? How do you translate strategy into visuals?
In episode 3 of Building a Brand, creative directors Matthew and Ben sit down with the design team at Blind to give them the creative brief for the Hamilton Family Brewery rebrand. The challenge for the creative directors is to translate what they learned in the discovery session with the client into clear, actionable steps for the design team. This will set the foundation for Hamilton Family Brewery's new visual brand identity moving forward.
The key to a good creative brief is to clearly articulate
Having a hard time finding the words to describe your work? This free worksheet can help you develop your visual vocabulary so you can speak confidently about your work.
Do you need help setting up projects, delegating tasks, and managing your team? Take our Practical Project Management course to smooth out client projects and deliver projects on time.