In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to reveal the re-branded Hamilton Family Brewery to the public.

With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to hand off for the project to be complete: the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him.

Before unveiling the new brand to their customers, Josh and his crew redesign the tasting room’s interiors to be consistent with the brewery’s new identity. Now, they’re ready to celebrate.

At a party that feels more like a backyard barbecue than a fancy reveal, the Hamilton’s showcase their new logo and brand to their local community and get ready for the next phase of their brewery’s life.

Will Blind's rebrand help them accomplish their business goals of selling on retail shelves? What will their local community think of the change?

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