In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to reveal the re-branded Hamilton Family Brewery to the public.
With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to hand off for the project to be complete: the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him.
Before unveiling the new brand to their customers, Josh and his crew redesign the tasting room’s interiors to be consistent with the brewery’s new identity. Now, they’re ready to celebrate.
At a party that feels more like a backyard barbecue than a fancy reveal, the Hamilton’s showcase their new logo and brand to their local community and get ready for the next phase of their brewery’s life.
Will Blind's rebrand help them accomplish their business goals of selling on retail shelves? What will their local community think of the change?
The key to a good creative brief is to clearly articulate
Spend your time creating logos, not exporting them. Speed up your design process using Logo Package Express using our affiliate link
In the first meeting, it's important to facilitate a productive discussion that will provide clarity on how you and your client should move forward. We use a discovery framework called CORE, which you can learn more about here.
A logo is visual shorthand for a brand. Every company needs a logo that will help define their brand and every designer needs to have the ability to deliver one. Take our logo design course and allow Chris to share his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.